“Marketing Manager Thailand”

MAXION GAME

ประเทศไทย

งานประจำ (Hybrid)

Marketing

คำอธิบายงาน

We're seeking an experienced and passionate Marketing Manager, Thailand to lead our marketing efforts for our exciting MMORPG titles. This role offers the unique opportunity to work directly with executive leadership and contribute to our global expansion. If you live and breathe games, deeply understand the gamer communities and have a proven track record in strategic marketing, we want to hear from you!

หน้าที่ความรับผิดชอบ

Strategic Marketing Leadership: Develop, implement, and oversee the comprehensive marketing master plan, ensuring alignment with overall business objectives and game launches.
Budget Optimization: Manage and allocate marketing budgets effectively to maximize ROI across all campaigns and initiatives.
User Acquisition (UA) & Performance Marketing: Strategize, execute, and optimize user acquisition campaigns, demonstrating strong knowledge of performance marketing channels and metrics.
Campaign Management: Lead the planning, execution, and analysis of integrated marketing campaigns, from conceptualization to post-launch evaluation.
KPI Definition & Tracking: Establish clear and measurable Key Performance Indicators (KPIs) for various marketing activities and regularly report on performance to executive leadership.
KOL & Influencer Management Strategy: Identify, onboard, and manage relationships with Key Opinion Leaders (KOLs) and influencers to amplify game reach and engagement.
Social Media Strategy: Develop and execute robust social media strategies to build brand awareness, drive engagement, and support marketing objectives.
Market Adaptability: Continuously monitor market trends and campaign performance, demonstrating flexibility and agility to adjust strategies as needed based on real-time data and feedback.
Cross-Functional Collaboration: Collaborate closely with game development, product, and executive teams to ensure cohesive messaging and successful game launches.
Community Engagement : Foster and grow an active and engaged community, developing strategies to effectively reach and connect with players.

คุณสมบัติ

Experience: Minimum of 5+ years of progressive experience in marketing roles within the gaming industry, with a strong focus on MMORPGs or similar live-service games.
Passion for Gaming: A genuine passion for video games, particularly MMORPGs, and a deep understanding of gamer culture and communities.
Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that drive results.
Performance Marketing Expertise: Solid understanding and hands-on experience with user acquisition and performance marketing channels.
Analytical Skills: Strong analytical skills with the ability to interpret data, define KPIs, and make data-driven decisions.
Communication: Excellent verbal and written communication skills, with the ability to articulate complex marketing concepts clearly and concisely.
Leadership & Collaboration: Ability to work independently, lead initiatives, and collaborate effectively with cross-functional teams and executive leadership.
Adaptability: Highly adaptable and able to thrive in a fast-paced, dynamic environment.
Excellent English communication skills, with the ability to work effectively with international partners and global teams.
Good to Have Skills: Understanding of blockchain technology, GameFi, and Web3 concepts.

สิทธิประโยชน์

Annual leave after completing the probation period, starting at 10 days per year
Additional special leave, such as birthday leave, mental health leave, and cosmetic surgery leave
Snacks and beverages for employees
Employee lunch allowance
Book allowance
Team activity allowance
Training and development allowance
Group health insurance and life insurance
Annual health check-up
Quarterly employee activities and meals
Annual bonuses and salary/promotion adjustments (based on performance and the company’s business results)

หากสนใจตำแหน่งนี้ กรุณาส่งประวัติการทำงาน (เรซูเม่) พร้อมข้อมูลการติดต่อมาที่อีเมล

hr@maxion.game

คำอธิบายงาน

หน้าที่ความรับผิดชอบ

Strategic Marketing Leadership: Develop, implement, and oversee the comprehensive marketing master plan, ensuring alignment with overall business objectives and game launches.

Budget Optimization: Manage and allocate marketing budgets effectively to maximize ROI across all campaigns and initiatives.

User Acquisition (UA) & Performance Marketing: Strategize, execute, and optimize user acquisition campaigns, demonstrating strong knowledge of performance marketing channels and metrics.

Campaign Management: Lead the planning, execution, and analysis of integrated marketing campaigns, from conceptualization to post-launch evaluation.

KPI Definition & Tracking: Establish clear and measurable Key Performance Indicators (KPIs) for various marketing activities and regularly report on performance to executive leadership.

KOL & Influencer Management Strategy: Identify, onboard, and manage relationships with Key Opinion Leaders (KOLs) and influencers to amplify game reach and engagement.

Social Media Strategy: Develop and execute robust social media strategies to build brand awareness, drive engagement, and support marketing objectives.

Market Adaptability: Continuously monitor market trends and campaign performance, demonstrating flexibility and agility to adjust strategies as needed based on real-time data and feedback.

Cross-Functional Collaboration: Collaborate closely with game development, product, and executive teams to ensure cohesive messaging and successful game launches.

Community Engagement : Foster and grow an active and engaged community, developing strategies to effectively reach and connect with players.

คุณสมบัติ

Experience: Minimum of 5+ years of progressive experience in marketing roles within the gaming industry, with a strong focus on MMORPGs or similar live-service games.

Passion for Gaming: A genuine passion for video games, particularly MMORPGs, and a deep understanding of gamer culture and communities.

Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that drive results.

Performance Marketing Expertise: Solid understanding and hands-on experience with user acquisition and performance marketing channels.

Analytical Skills: Strong analytical skills with the ability to interpret data, define KPIs, and make data-driven decisions.

Communication: Excellent verbal and written communication skills, with the ability to articulate complex marketing concepts clearly and concisely.

Leadership & Collaboration: Ability to work independently, lead initiatives, and collaborate effectively with cross-functional teams and executive leadership.

Adaptability: Highly adaptable and able to thrive in a fast-paced, dynamic environment.

Excellent English communication skills, with the ability to work effectively with international partners and global teams.

Good to Have Skills: Understanding of blockchain technology, GameFi, and Web3 concepts.

สิทธิประโยชน์

Annual leave after completing the probation period, starting at 10 days per year

Additional special leave, such as birthday leave, mental health leave, and cosmetic surgery leave

Snacks and beverages for employees

Employee lunch allowance

Book allowance

Team activity allowance

Training and development allowance

Group health insurance and life insurance

Annual health check-up

Quarterly employee activities and meals

Annual bonuses and salary/promotion adjustments (based on performance and the company’s business results)