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Privacy Policy


For Customers of Maxion Game Co., Ltd.


Maxion Game Co., Ltd. (the “Company”) recognizes the importance of protecting your personal data and is committed to collecting, using, and/or disclosing your personal data in accordance with the Personal Data Protection Act B.E. 2562 (2019), including any relevant laws and notifications.

This Privacy Policy has been prepared to inform you of the details regarding the collection, use, and/or disclosure of your personal data in your capacity as a customer, user, game player, event participant, or any other related natural person (collectively referred to as “you”), as well as the protection measures and guidelines for managing your personal data in accordance with personal data protection laws.

This Policy covers the provision of services and communications through various channels of the Company, including websites, online platforms, social media, emails, or any other activities that the Company provides or utilizes in the course of its business operations.

1. Personal Data the Company Collects, Uses, and/or Discloses

“Personal Data” means any information relating to a natural person which enables the identification of such a person, whether directly or indirectly, as specified below.

“Sensitive Personal Data” means personal data that the law designates as sensitive personal data, as specified below.

“Personal Data the Company Collects, Uses, and/or Discloses” refers to information about you that the Company collects. Such a collection depends on the relationship between the Company and you. The categories of personal data collected by the Company are detailed as follows:

1.1 Your Personal Data

The personal data about you that the Company collects, uses, and/or discloses includes, but is not limited to, the following personal data:

  • Personal details: such as first name and last name.
  • Contact details: such as address, telephone number, and/or email address.
  • Financial details: such as electronic wallet (Wallet) information, payment information, in-game product and service purchase history, transaction data via the Marketplace, and other information related to the use of services or transactions through the Company’s platform.
  • Behavioral details: such as information regarding your access to the Company’s games or services, games or services you are interested in, frequency of access, preferences, opinions, inquiries, complaints, suggestions, responses to satisfaction surveys, participation in events, or information related to communications or the provision of the Company's services.
  • Technical details: such as IP Address, device and connection information, Device Identifier, login logs, date and time of access, usage data of the Company's websites, games, or online services, cookie data, Session data, browsing history, browser type and version, operating system, Time Zone Setting, approximate location, Crash Reports, and other technical data related to the device or platform used for access.
  • Other details related to contact or service usage: such as Game ID, Username, social media account name, information regarding the linking of user accounts with third-party services, and any other information you voluntarily provide to the Company for the benefit of using the Company’s services.
1.2 Personal Data of Third Parties

In the event that you provide the personal data of other persons to the Company (if any), you should inform such persons of the disclosure of their personal data to the Company and proceed as required by law, as well as ensure that such personal data is accurate, complete, and up-to-date. The Company will collect, use, and/or disclose such personal data in accordance with the law and as specified in this Policy.

1.3 Personal Data of Minors, Quasi-incompetent Persons, and Incompetent Persons

The Company prioritizes the protection of the personal data of minors, quasi-incompetent persons, and incompetent persons. The Company requires that users of the Company's games or services must be at least 13 years of age.

In the event that you are a minor, a quasi-incompetent person, or an incompetent person, the collection, use, and/or disclosure of your personal data will be conducted subject to the conditions and criteria prescribed by law, including obtaining consent from the person exercising parental power, the curator, or the guardian (as the case may be) in cases where the law requires such consent. If the Company becomes aware that the personal data of such persons has been collected without complying with the criteria prescribed by law, the Company will promptly proceed to delete, destroy, or take any other actions as permitted and deemed appropriate by law.

Please note that if you do not provide necessary personal data to the Company, the Company may be unable to provide services, fulfill your requests, perform contracts, or comply with legal obligations, depending on the nature of the personal data and the purposes for processing such data.

2. Sources of Your Personal Data

The Company may collect your personal data directly from you providing your personal data to the Company, or the Company may receive your personal data from other sources.

In the event that the Company collects personal data by receiving it directly from you, the Company obtains it through the registration process, applications to play games via channels designated by the Company, applications to participate in various events organized by the Company, the complaint process, contacting the Company through various channels such as telephone, email, the Company’s websites or webpages, or on the Company's social media, and accessing or using the Company's various websites or applications, including any other business operations of the Company.

Furthermore, the Company may receive your personal data from other sources, such as:

  • Public data sources, such as websites, social media, etc.
  • Third parties, trading partners, contractual parties, service providers, investors, or relevant business alliances from whom the Company lawfully receives data (if any).

3. Collection, Use, and/or Disclosure of Personal Data Under Legal Bases

The Company collects, uses, and/or discloses your personal data under legal bases other than consent (e.g., (1) contractual necessity, for entering into or performing a contract with you; (2) legal obligation; (3) legitimate interests of the Company or third parties, balanced against your fundamental rights and freedoms relating to personal data protection; (4) vital interests, to prevent or suppress a danger to a person's life, body, or health; (5) public task, for the performance of a task carried out in the public interest or in the exercise of official authority; (6) the establishment, compliance, exercise, or defense of legal claims in the future, or other legal bases as permitted by personal data protection laws (as the case may be)) for the following purposes:

  • For game registration: such as user account management and the provision of games or other services of the Company.
  • For the Company’s business operations: such as the provision of services, the fulfillment of your requests, compliance with agreements or terms of service, including the management of transactions, payments, the use of electronic wallets (Wallets), and the trading of goods and services via the Marketplace or other services related to the Company’s platform.
  • For communication: such as notifying news, providing assistance, answering inquiries, receiving complaints, and rendering the Company’s customer services.
  • For organizing events: such as competitions, or the granting of benefits, prizes, or various privileges to you.
  • For data analysis related to the use of the Company's games or services: such as usage behavior, frequency of access, or user interests, in order to improve, develop, and enhance the efficiency of the Company's games and services.
  • For identification and verification: such as verifying, proving, and confirming your identity.
  • For protecting the Company’s interests: such as preventing, investigating, and taking action against fraud, breaches of the terms of service, or unlawful acts, including the establishment, exercise, or defense of legal claims.
  • For legal compliance: such as complying with legal requirements and law enforcement, including disclosing or reporting to government agencies as required by law, as well as when receiving orders, subpoenas, or official letters requiring any action based on the legal authority of such government agencies.
  • For information technology management: such as administering and maintaining information technology security.
  • For carrying out corporate restructuring: such as the sale of business, assignment of rights, mergers and acquisitions, business rehabilitation, or other similar circumstances in which the Company may need to disclose or transfer your personal data to assignees, investors, shareholders, contractual parties, or persons related to such actions.

4. Collection, Use, and/or Disclosure of Personal Data Relying on Your Consent

The Company may collect, use, and/or disclose your personal data based on consent for the purposes of marketing communications, public relations, and notifying information regarding games, products, services, activities, benefits, or special offers of the Company through channels for which you have provided consent.

5. Disclosure of Your Personal Data

The Company may disclose your personal data to relevant persons or entities strictly as necessary to fulfill the purposes specified in this Policy, and under the relevant legal bases, to the following:

  • Group companies, affiliated companies, or related companies (if any).
  • Service providers or personal data processors acting on behalf of the Company, such as information technology service providers, cloud system service providers, game platform service providers, payment gateway service providers, data analysis service providers, customer support system service providers, as well as other service providers related to the Company's business operations or service provision.
  • Trading partners or business alliances, event organizers, event sponsors, or reward delivery service providers related to the Company's service provision.
  • The Company's professional advisors, such as legal advisors, auditors, or other relevant advisors.
  • Government agencies, regulatory authorities, courts, or persons possessing legal authority.
  • Investors, shareholders, assignees, or persons involved in corporate restructuring, mergers and acquisitions, business acquisitions, joint ventures, or other transactions of a similar nature.

The Company will disclose data strictly as necessary and will require the data recipients to have appropriate personal data security measures in place. Furthermore, the Company will require that data recipients acting on its behalf process such personal data solely for lawful purposes and within the scope necessary for the purposes specified in this Policy or as prescribed by law.

6. Cross-Border Transfer of Your Personal Data

The Company may need to disclose, transfer, or allow third parties or service providers located overseas to process your personal data on behalf of the Company to support the Company's business operations and service provision.

In such events, the Company will ensure that the transfer of personal data complies with the criteria prescribed by personal data protection laws, and will arrange for appropriate personal data protection measures to ensure that your personal data is protected to an adequate degree and in compliance with relevant laws.

7. Retention Period and Security Measures for Personal Data

The Company will retain your personal data for as long as is necessary to carry out the purposes specified in this Policy, throughout the duration of your relationship with the Company, and may continue to retain it for the period necessary to comply with the law, exercise legal claims, prevent or defend against legal claims, or for other purposes permitted by law.

Upon the expiration of the retention period, or when such personal data is no longer necessary for the processing purposes, the Company will proceed to delete, destroy, or anonymize the personal data so that it can no longer identify an individual, in accordance with the criteria and methods prescribed by law.

The Company has implemented appropriate personal data security measures, encompassing administrative, technical, and physical safeguards, to prevent the unauthorized or unlawful loss, access, use, alteration, modification, or disclosure of personal data. This includes requiring relevant personnel and service providers processing personal data on behalf of the Company to implement appropriate security measures in compliance with applicable laws.

8. Rights of the Data Subject

You possess rights regarding your personal data as prescribed by law, which include the right to withdraw consent, the right to access and obtain a copy of personal data, the right to request the correction of personal data to be accurate and up-to-date, the right to receive or request the transfer of personal data, the right to object to the processing of personal data, the right to request the deletion or destruction of personal data, the right to request the suspension of the use of personal data, and any other rights prescribed by law.

The withdrawal of consent shall not affect the collection, use, and/or disclosure of personal data that has already been lawfully conducted prior to such withdrawal of consent.

The exercise of your legal rights may be subject to the criteria, conditions, and limitations prescribed by law, and the Company may request necessary information or documents to verify the identity of the requester before proceeding with the request to exercise such rights.

If you believe that the Company's handling of your personal data does not comply with personal data protection laws, you have the right to lodge a complaint with the competent regulatory authority. However, the Company requests your cooperation to contact the Company first, to provide the Company with the opportunity to consider and appropriately resolve such concerns.

9. Cookies

When you access the Company’s website, the Company may use cookies or similar technologies to support website functionality, enhance usage efficiency, maintain system security, and improve your user experience. The use of certain types of cookies may involve the collection and processing of personal data. You can study further details regarding the types of cookies, purposes of use, and cookie management and settings from the Company's Cookie Policy at https://www.maxion.game.

10. Policy Modifications

The Company may review, update, or amend this Policy from time to time to ensure compliance with the Company's operations, relevant laws, or personal data protection practices. The Company will notify you of such changes through appropriate channels, such as by publishing them on the Company's website. The Company recommends that you periodically review this Policy to stay informed of the latest updates regarding the Company's processing of personal data. In the event of material changes that may affect the rights of the data subject, the Company may provide additional notification to you or proceed as prescribed by law, as the case may be.

11. Contact Channels

If you have inquiries regarding this Policy or wish to exercise your legal rights as a data subject under personal data protection laws, you may contact the Company or the designated personal data protection officer via the following channels:

Maxion Game Co., Ltd.

Address: No. 60/8 Moo 3, Pong Subdistrict, Bang Lamung District, Chonburi Province 20150

Telephone: 092-299-1478

Email: pdpa@maxion.game

Last updated: June 2569